Pistachill Dog
Pistachio Series Bubble Tea Visual Identity Design
喝開心果，做開心狗
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「喝開心果圖個開心」、「累得像隻狗，不如當隻開心狗」、「何不做個檔期IP，開心狗」於是開心狗就這麼瀟灑不羈地在閒聊中誕生了，讓我們都來點開心的。
「ODD ONE OUT(OOO Tea)」期待能和大家分享開心果帶來的愉悅和幸福感。維持獨樹一格的怪奇品牌精神，推出開心果諧音「開心狗」限定飲品與週邊商品，以輕鬆詼諧的方式歡慶新品上市。
希望以與眾不同、不隨波逐流的態度，突破千篇一律的手搖飲想像，透過開心狗IP強化產品檔期的辨識度，讓品牌的幽默感、怪奇新鮮感與消費者產生共鳴。儘管日子累得像隻狗，我也要做隻開心狗。
在開心狗的企劃概念中希望更直覺地讓消費者感受「享受飲料與甜點的幸福感」，將「ODD ONE OUT」的品牌識別元素與開心狗IP結合，創作出如「喝開心果，做開心狗」、「WOOOF！」、「Pistachill」等視覺語言，透過一杯飲料攝取滿滿開心能量。
我們期待以當代的視覺語言、美學風格，詮釋一杯屬於這時代的手搖茶飲，帶給消費者獨一無二的全新體驗。不如讓我們都來點開心的？
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Pistachio, both in pronunciation and writing in Chinese, carries the meaning of happiness, literally representing a nut that brings joy. When pronounced with a hint of a local accent, "開心果" (Pistachio) sounds like "a happy dog."
"Drink Pistachio Beverage for joy," "Tired like a dog? Better be a happy one," "Why not be a campaign IP, the Happy Dog?" And just like that, the Happy Dog was born casually in conversations, bringing some joy to all of us.
"ODD ONE OUT (OOO Tea)" looks forward to sharing the joy and happiness that Pistachio brings. Maintaining the unique and quirky brand spirit, we introduce limited-edition drinks and merchandise under the playful homonym "Happy Dog" to celebrate the new launch in a light-hearted and humorous way.
We aim to break free from the conventional bubble tea imaginings with a distinct and non-conformist attitude. Through the Happy Dog IP, we enhance the product's recognition, connecting the brand's humor and peculiar freshness with the consumers. Even if life is dog-tiring, we all want to be a happy dog.
In the Happy Dog concept, we hope to intuitively convey the "joy of enjoying drinks and desserts." Combining the "ODD ONE OUT" brand elements with the Happy Dog IP, we create visual languages like "Drink Pistachio, Be a Happy Dog," "WOOOF!," "Pistachill," injecting loads of joy through a cup of drink.
Anticipating to interpret a contemporary visual language and aesthetic style, we want to offer consumers a unique new experience in this era with a cup of handcrafted beverage. How about we all have a bit of happiness?
About ODD ONE OUT: The innovative beverage brand "ODD ONE OUT" takes a distinct and non-conformist attitude, breaking away from the ordinary imaginings of bubble tea. Created in collaboration with beverage experts and renowned mixologists, combining international flavors, cocktail craftsmanship, and a commitment to quality natural ingredients, we meticulously develop a multi-layered taste experience, delivering a unique and fresh encounter for consumers.
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Pistachill Dog | Pistachio Series Bubble Tea Visual Identity Design
Client：ODD ONE OUT(OOO Tea)
Product Concept：Lung-Hao Chiang、Ya-Ju Chan
Design：Lung-Hao Chiang
Copy：Lung-Hao Chiang、Ya-Ju Chan
THANK YOU FOR WATCHING.
